Net Chatting Society of Anyone Choosing to Care

This was honestly one of the last things I ever started looking at when it came to using Google Analytics but I quickly realized it was one of the most important for planning out your content.

Step 1: In the left hand navigation menu click on “Content” –> “Top Landing Pages”

Step 2: Make the date range a couple months of data.

Step 3: Now you will have a list of pages on your blog that are ranked by highest to lowest for traffic.

Step 4: Click on the link and look at the data that Analytics provides for where the traffic to that page is coming from and what keywords are being used to find it.

Purpose: There are a couple different things you want to look for here…

• What content is getting lots of activity? You can not always tell by the amount of comments that a blog post gets (although it is a fantastic indicator), sometimes the content does not really cause a reader to comment but it does cause them to share it with others. You want to highlight this content because obviously it is important to your readers and you will want to write more content on that topic. It is great to poll and ask your readers what they want but this is truly not the majority opinion because everyone does not participate… but using the Analytics data will tell you the true answers.
• Where is the Traffic Coming From? Do not assume that the traffic must be coming from the search engines… I often find very popular posts have recieved most of the traffic from sites like StumbleUpon. If this content was popular on Stumbleupon, then it is probably a good idea to create more similar content.
• What Keywords Are Being Used? Check out what keywords your page is being found with, check to see where you rank in Google for that keyword and if it can be improved… Just Do It!

So what are your thoughts on todays tip and do you have any to add?

Part 1: Google Analytics - Installing
Part 2: Google Analytics - Keywords
Part 3: Google Analytics - Incoming Links
Part 4: Google Analytics - Outgoing Traffic
Part 5: Google Analytics - Content
Part 6: Google Analytics - Tracking with JavaScript Events
Part 7: Google Analytics - Creating Goals

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Tags: Blogs, RSS Feeds & Web 2.0, Marketing & Advertising //