Google Analytics - Outgoing Traffic
Posted on July 31st, 2008 by
This is continued from the previous post Google Analytics Incoming Links
Getting lots of traffic is great but if no one is going where you want them to, well then there is a problem. Google Analytics helps you get a clear picture of not only where the traffic is coming from but also what it is doing once it gets there. Below is a very brief walk through of one way you can use this data provide.
Step 1: In the left hand navigation menu, click on “Content” and then “Top Exit Pages”
Step 2: You will now have a list of pages from your blog that are the top pages that people are leaving your site according to Analytics. Click on the top link.
Step 3: You want to look at “Time on Page” and if the page has a very low time on page.
Purpose: This is very powerful information because if you are finding that there is one page in particular that is getting lots of traffic but is also losing lots of traffic, then you know you may need to focus on that page.
You will want to look at the time spent on that page and if the average time on your top exit page is 20 seconds or less, then it is safe to assume that people are landing on that page and leaving right away. Now you will also have to understand the type of page it is. If your top exit page is an opt in “thank-you for opting in please confirm your subscription” page, then that is a good thing but if it is your main sales page… well then that is not so good.
STOP –>The time frames I gave are NOT hard fast rules. Alot depends on the length of your content and all that good stuff. If you want to see how long the average person should be on a certain page (say a pre sales page), then time yourself. Time how long it takes you to quickly read over the content and then click the link to buy… then that should become your goal for that page.
IMPORTANT –>You want to look at each page listed and look at the type of page they are and focus on ways of improving these pages.
TIP –> Do not just ignore pages like a ‘Thank-You’ page as a top exit page. This is very valuable real estate and if the ‘thankyou’ page only says “Thanks for Opting In” and does not provide other instructions, then there is roon for improvement. This is a great time to offer a recommended resource or an upsell.
So did any lights come on from this post?
Part 1: Google Analytics - Installing
Part 2: Google Analytics - Keywords
Part 3: Google Analytics - Incoming Links
Part 4: Google Analytics - Outgoing Traffic
Part 5: Google Analytics - Content
Part 6: Google Analytics - Tracking with JavaScript Events
Part 7: Google Analytics - Creating Goals
Part 2: Google Analytics - Keywords
Part 3: Google Analytics - Incoming Links
Part 4: Google Analytics - Outgoing Traffic
Part 5: Google Analytics - Content
Part 6: Google Analytics - Tracking with JavaScript Events
Part 7: Google Analytics - Creating Goals
Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved
Discussion Area - Leave a Comment