Net Chatting Society of Anyone Choosing to Care

Have you ever noticed that birds of a feather flock together? People usually associate with like-minded people . In other words, a person’s collection of friends and family usually has a fair amount of people in it that are just like them.

Here are 5 easy steps to leverage this phenomenon for attracting more best customers :

Step 1:

Establish which customers you already have that you would classify as being the best client. The easiest way to do this is to pick one client that you (and your associates ) really enjoy having as a client.

Step 2:

List the positive qualities that had you think of them as a best client. Examples could be:

They pay their bills on time .
They are friendly to you and your associates .
They are loyal customers .
They are timely for appointments.
They refer other people to your firm .

This is a mock list and your list would be tailored to your firm and the types of client you like to serve. The benefit of this exercise is to set up a qualifying , of sorts, so you acquire more of the model ones – not just grow the numbers of customers . After all, isn’t that what you would love to work towards – only serving customers you enjoy?

Step 3

List a few other ones that also share these positive qualities . This process is usually pretty eye-opening to see how many of your customers you really like serving versus the ones you would rather do without. (Using this process of gaining more customers will make room for you to get rid of the less than ultimate ones down the road.)

Step 4:

Create a strategy of effortlessly and routinely letting the client on the list you just created know you value them. For example, What is something you could do that would be so amazing they would be inclined to spread the word to all their friends and family and have a “Guess what I just received…” phone call about an action you took. It could be a birthday or anniversary card (although in many niches , sending a card is normal – and not falling in the remarkable category, which is required, for this to be effective ).

However, sending a gift is not common-place . How many of your client are young families that are now having babies ? Sending newborn baby gifts would be so outrageously remarkable and it is sure to be worthy of lots of rants about considerate you are!

In fact, I would venture to guess if you did send a unique baby gift, you would be the talk of the town every time they looked at the gift. You would have to work pretty hard at losing them as a client after that thoughtful act. And they would be sure to acknowledge your kindness !

What competitor in your market is going to do this for those new parents ?

Actually, there is already a trend developing in this direction. Many business owners – physicians , attorneys , insurance agents, real estate agents, for example - are seeing the value in setting aside a small percentage of their marketing budget for client relationship management. Client loyalty and referrals abound when professionals thank their existing client for doing business with them by sending a small gift of congratulations for important events. The implementation of this strategy pays off exponentially in attracting new customers .

Step 5:

If you have completed the first four steps, get prepared for the thank you’s that will be streaming into your office. And celebrate what a caring and savvy business owner you are in implementing this new strategy for gaining new client by thanking the ones you already have.

About the author:
Pat Graham-Block has been coaching entrepreneurs in how to strategically grow their firm with unique, proven ideas that work. She is also owner of Simply Unique Baby Gifts, an online store that offers a large selection of newborn baby gift baskets ready to be delivered to the new happy parents on your behalf.

Tags: Business & Management //