Advertising More Memorably With Aerial Advertising
Imagine this: the sun goes down and your business logo and ad is projected on the surface of a full moon for all the dark half of the world to see! Though no one can promise that, the next best option is to have your ad floating over the heads of a huge gathering, in full view of each person present. That is the promise of aerial advertising, a unique method of getting information about a product before a select group of people. A company hires a firm to design and print the huge ad. Then a plane is hired to pull the ad over a populated outdoor event. Statistics show over half of those present will remember what the banner said.
Aerial advertising has proven effective during fairs, firework shows, concerts, ball games, rush hour traffic, parades, water shows, races - just about anywhere an outside gathering of people may be found. It has been used by national companies and by local establishments to get more people to remember their company’s name. It has also been used to present birthday wishes and even as a way to propose!
Basically there are three different types of messages which banner towing companies offer. The first and most popular message is the flying billboard. This could be as large as 4000 square feet and often has the same content as a roadside billboard would have. The message is brief, informative, and catchy. Many contain websites and if the domain is easy to remember, people can learn more about the product when they get home. Secondly, banners are long streamers with a message such as, “Special sale at Loretta’s this week,” or “Happy Birthday, Tom. We love you!” These can reach 100 feet or more in length. Third, some services allow these two to be combined using a billboard followed by a trailer (short banner) that gives more information. A restaurant may put its name and logo on the billboard with an address on the trailer, for example.
Safety issues might come to mind with this means of advertising. After all, isn’t it dangerous to fly a single engine plane over a crowd of people? Rest assured that the FAA (Federal Aviation Administration) has set safe limits on how close to the crowd the plane may fly, both at beach areas and near stadiums. The effect of these parameters in no way prohibits the visibility of the ad.
Many companies wanting to get their message to the public quickly and for a minimum of cost have opted to try aerial advertising services. Most of them are quite pleased with the result. After all, for those thirty or so seconds while the plane passes, their product is the only one the audience has to think about.
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