Enhancing Your Trade Show Display Space!
trade show exhibit design tips
Designing a trade show exhibit can often be a challenge in today’s competitive market. Here are some of the crucial things to consider when laying out your plan for a trade show display that will set you apart from the competition:
What do you have to work with?
Ok, first things first. You have to buy booth space, and it’s not cheap…If you have a limited amount space, such as a 10’ft x10’ft booth area, graphics often give you an advantage. Large format graphics of a product or a description of a service can have a larger influence on attendee traffic. Graphics can be front lit, or for greater a impact, use translucent back lit graphics to help capture the eye. Consider using all available vertical surfaces for promotion of your products, your name or your logo. Banner stands, literature stands and Display Podiums can be utilized to get your message closer to the attendee aisle traffic.
Are your graphics up to par?
Making sure that you have professionally created graphics in your booth can make a big difference on your potential client’s first impression of your business. Use a graphic designer to help develop the best use of your product or company images. Graphic designers also are familiar with how to place text within the graphic design to enhance the images and the offering. As the saying goes, you only have one shot at a first impression!
Consider adding motion to your trade show exhibit
Video production can also convey a variety of images and information in a very limitedspace, as well as giving your business the look and feel of a much larger presence. The motion color and sound of a well designed Trade show Video will attract a great deal of attention. If you are going to exhibit physical product, how are you going to display it? Will you use shelves, Display Podiums, or floor placement for your items? Can you add a rotating base underyour product? If your primary product is a service or your objective is branding, consider adding a rotating graphic sign to attract the eye of the attendees. Mounting the rotating sign on an elevated platform, such as the top of your booth or display backwall, will get you noticed from longer distances and will create the curiosity that will get more traffic.
Ease of use
Think about the type of display you are using. Is it easy to set up and also, to tear down, and repack? Is it light weight to save costs on shipping and drayage? There is a wide spectrum of choices available in the market place, so ask these questions to avoid excessive labor and shipping costs.
Location, Location, Location!
Of course, being near an entrance or near the center of a show floor is the most desired.
Try to make your trade show exhibit space reservation as early as possible in order to guarantee the best possible location for primary show traffic. If you wait until the last minute, the pickings can be pretty slim, and the cost is the same as the premium locations. Trade shows typically give priority to returning, long term customers who make their reservations for the following year at the end of the current year’s show.
Use a company that offers free design services
Does the business you are working with offer free booth design services? If the trade show exhibit company that you are considering is not willing to help you design your booth up front at no cost, that should send up a red flag warning signal. Companies that charge for this kind of service often are often overpriced, and so they charge up front for booth design to get the client invested in them, and to discourage price comparing. Your best bet is to ask this question up front when you start looking around.
Those are just a few suggestions to help you get started on your next trade show exhibit project. Good Luck!!!
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