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Is the budget getting tight or on hold? Has a decision been made to keep the old booth you used last year? What are some of the low cost ways to efficiently spruce up your existing trade show booth. Tradeshow booths and displays need the final touch to be truly effective. Here are some ways you can lend polish to your trade show exhibit and have it present in the best light by using little tricks of the trade.

hanging banner
Banner stands can be added to your booth at a relatively low cost and still be effective to get the message across to attendees. The most common types of banner stands are: retractable, tension, and pole mounted which prove to be effective depending on your own personal taste and opinion as to what will work best for your audience. Choosing one that will work for you will take some consideration depending on the size of your trade show exhibit. Take into regard the orientation of your set up. One important of the banner stand you select is the size and bigger is not always better. Remember that the object is to get the message across and that is your first consideration. Be aware of the footprint of your additional banner stand or stands. One trick is to correctly position double sided banner stands where appropriate you can also double your marketing space while using the same amount of foot print. This will save you money on double purchasing of the actual hardware.

Remember that wrinkled table throw provided by the show producers? Did you say the color did not quite match up with the rest of your booth? Table throws are historically often forgotten. Tables throws are often something to simply cover a table with when in fact it can be used as a great marketing tool. A proper table throw added to your trade show exhibit and properly integrated into your trade show design can make for a finished and polished look which will add to what ever sits on that table. There is a reason why diamonds are displayed against a plush or attractive background. Think of the table throw as a way of displaying your company logo, a message, and a color scheme to enhance your ten by ten space. If the table throw occupies space you can again utilize that space to market your product or service.

Display Podiums
Display Counters can be much more effective if just a bit more consideration is given to them. You can attract attention to your booth and give it a custom look by adding back lighting to your Display Counters. Light is always an element which attracts the human eye. Why not take the opportunity of the use of light integrated into your actual hardware. By using transparent media to print on and the simple use of bar lights or bulbs the Display Counters can come alive and draw attention not only to the your trade show display as customers walk down the aisles but can highlight your speaker during a greeting or presentation.

These are just a few extra tips in polishing off your trade show display which are cost effective and can give your trade show booth a complete look.

Good Luck!!

Tags: Marketing & Advertising //